BSAD 421 - Retail Management

A broad range of retailing topics are covered in this course: pricing, promotion, finance, assortment planning, electronic retailing, channel relations, customer service, human resource management, selling and sales management.

Prerequisites: BSAD 325 - Principles of Marketing and junior or senior status.
Credits: 3
When Offered: (spring only)
NOTE:
* The Business Administration Course Fee applies to this course.