BSAD 430 - International Marketing

A study of the management of marketing functions with multinational firms. Major emphasis is given to how international marketing differs from the domestic process and the cultural differences that influence international marketing strategies.

Prerequisites: BSAD 325 - Principles of Marketing and junior or senior status.
Credits: 3
When Offered: (fall only)
NOTE:
* The Business Administration Course Fee applies to this course.
** This course fulfills the Intercultural Interconnecting Perspective of the Liberal Studies Program.