Oct 08, 2024  
2017-2018 General/Graduate Catalog - Expires August 2023 
    
2017-2018 General/Graduate Catalog - Expires August 2023 [Archived Catalog]

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COMM 471 - Persuasion Theory


This course is a study of social and psychological variables that influence values, attitudes, beliefs, and behaviors. It is designed to promote students’ understanding of the fundamental principles and theories of persuasive communication, as well as considerations for application and enhancement of students’ competence in the production and consumption of persuasive discourse.

Prerequisite: COMM 263 - Communication and Democracy  and COMM 382 - Communication Theory .
Credits: 3
NOTE:
* This course counts toward the 63-credit Liberal Arts and Sciences (LAS) graduation requirement.
** The Communication Course Fee applies to this course.



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