Jul 13, 2024  
2018-2019 General/Graduate Catalog - Expires August 2024 
    
2018-2019 General/Graduate Catalog - Expires August 2024 [Archived Catalog]

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BSAD 325 - Principles of Marketing


Introduction to the concepts, activities, and decisions involved in the marketing function. Students apply marketing mix variables in domestic and international settings.

Prerequisites: Junior or senior status.
Credits: 3
NOTE: The Business Administration Course Fee applies to this course.



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