Jul 21, 2024  
2020-2021 General/Graduate Catalog - Expires August 2026 
    
2020-2021 General/Graduate Catalog - Expires August 2026 [Archived Catalog]

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BSAD 325 - Principles of Marketing


Introduction to the concepts, activities, and decisions involved in the marketing function. Students apply marketing mix variables in domestic and international settings.

Prerequisites: Junior or senior status.
Credit(s): 3



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