Jun 15, 2024  
2021-2022 General/Graduate Catalog - Expires August 2027 
    
2021-2022 General/Graduate Catalog - Expires August 2027 [Archived Catalog]

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BSAD 365 - Consumer Behavior


Potential contributions of behavioral science concepts and principles to effective and efficient marketing activities, from the perspective of the consumer, marketer, and public policy maker.

Prerequisites: BSAD 325 - Principles of Marketing  and junior or senior status.
Credit(s): 3
When Offered: Spring semester only.



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