BSAD 444 - Electronic Commerce

This course introduces e-commerce and its implications for organizations, customers and society. The course addresses the opportunities and threats e-commerce presents in different industries, and focuses on developing and implementing e-commerce strategy, marketing, customer service techniques, and web design, management and maintenance.

Prerequisites: BSAD 153 - Introduction to Business Data Analytics and BSAD 325 - Principles of Marketing with minimum grades of C or better.
Credit(s): 3