Apr 17, 2024  
2021-2022 General/Graduate Catalog - Expires August 2027 
    
2021-2022 General/Graduate Catalog - Expires August 2027 [Archived Catalog]

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COMM 454 - Advertising


Considers advertising as a communication phenomenon and a business. Information about and limited practice in the production of print and broadcast advertising and the planning and execution of advertising campaigns. Serious consideration given to such topics as advertising’s role in a capitalistic free society, potential advertising effects, and ethical advertising practices.

Prerequisite: COMM 251 - Media Writing .
Credit(s): 3



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