Jun 17, 2024  
2023-2024 General/Graduate Catalog - Expires August 2029 
    
2023-2024 General/Graduate Catalog - Expires August 2029 [Archived Catalog]

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COMM 471 - Persuasion


This course is a study of social and psychological variables that influence values, attitudes, beliefs, and behaviors. It is designed to promote students’ understanding of the fundamental principles and theories of persuasive communication, as well as considerations for application and enhancement of students’ competence in the production and consumption of persuasive discourse.

Prerequisite: COMM 382 - Communication Theory .
Credit(s): 3



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