BSAD 325 - Principles of Marketing

Introduction to the concepts, activities, and decisions involved in the marketing function. Students apply marketing mix variables in domestic and international settings.

Credit(s): 3

Disciplinary Perspective(s):
None
Interconnecting Perspective(s):
None
University Graduation Requirement(s):
None

Registration Restriction(s): Junior or Senior status.
Non-School of Business majors: GPA 3.0 or higher.