BSAD 445 - Brand Management and Strategic Marketing

As the capstone marketing experience, this course emphasizes the application and integration of brand management and strategic marketing principles and models with material learned throughout the marketing curriculum. Students analyze competitive marketing situations and develop marketing solutions for businesses in domestic and international settings.

Prerequisites: BSAD 360 - Marketing Research or BSAD 365 - Consumer Behavior, and senior status.
Credits: 3
NOTE:
* This is a writing-enhanced course.
** The Business Administration Course Fee applies to this course.