BSAD 360 - Marketing Research

This course develops skills in the collection and use of qualitative and quantitative information to pose and answer marketing questions. Students learn how to specify research goals, establish research design, collect and analyze data, and then report findings in appropriate ways to marketing managers. They also learn how to carry out and interpret the results of various statistical procedures using industry standard statistical software.

Prerequisites: BSAD 325 - Principles of Marketing, and (STAT 375 - ANOVA/Experimental Design or STAT 376 - Nonparametric Statistics/Sampling or STAT 378 - Linear Regression/Time Series), and (junior or senior status).
Credit(s): 3