BSAD 430 - International Marketing

A study of the management of marketing functions with multinational firms. Major emphasis is given to how international marketing differs from the domestic process and the cultural differences that influence international marketing strategies.

Prerequisites: BSAD 325 - Principles of Marketing and junior or senior status.
Credit(s): 3
When Offered: Fall semester
Course Attribute(s):

This course fulfills the Intercultural Interconnecting Perspectives of the Dialogues.