Jul 25, 2024  
2020-2021 General/Graduate Catalog - Expires August 2026 
    
2020-2021 General/Graduate Catalog - Expires August 2026 [Archived Catalog]

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BSAD 444 - Electronic Commerce


This course introduces e-commerce and its implications for organizations, customers and society. The course addresses the opportunities and threats e-commerce presents in different industries, and focuses on developing and implementing e-commerce strategy, marketing, customer service techniques, and web design, management and maintenance.

Prerequisites: BSAD 153 - Introduction to Business Data Analytics  and BSAD 325 - Principles of Marketing  with minimum grades of C or better.
Credit(s): 3



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