Jul 19, 2024  
2020-2021 General/Graduate Catalog - Expires August 2026 
    
2020-2021 General/Graduate Catalog - Expires August 2026 [Archived Catalog]

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BSAD 445 - Brand Management and Strategic Marketing


As the capstone marketing experience, this course emphasizes the application and integration of brand management and strategic marketing principles and models with material learned throughout the marketing curriculum. Students analyze competitive marketing situations and develop marketing solutions for businesses in domestic and international settings.

Prerequisites: BSAD 360 - Marketing Research  or BSAD 365 - Consumer Behavior , and senior status.
Credit(s): 3
Course Attribute(s):
  • This is a writing-enhanced course.



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