BSAD 430 - International Marketing

A study of the management of marketing functions with multinational firms. Major emphasis is given to how international marketing differs from the domestic process and the cultural differences that influence international marketing strategies.

Registration Restriction: Junior or Senior status.
Prerequisites: BSAD 325 - Principles of Marketing. School of Business majors: Approval to enroll in upper-level ACCT or BSAD courses. Non-School of Business majors: GPA 3.0 or higher.
Credit(s): 3
When Offered: Fall Only
Course Attribute(s):

This course fulfills the Intercultural Interconnecting Perspectives of the Dialogues.