BSAD 445 - WE/Brand Management and IMC

As the capstone marketing experience, this course emphasizes the application and integration of brand management and strategic marketing principles and models with material learned throughout the marketing curriculum. Students analyze competitive marketing situations and develop marketing solutions for businesses in domestic and international settings.

Registration Restriction: Junior or Senior status.
Prerequisites: BSAD 360 - Marketing Research or BSAD 365 - Consumer Behavior. School of Business majors: Approval to enroll in upper-level ACCT or BSAD courses. Non-School of Business majors: GPA 3.0 or higher.
Credit(s): 3
When Offered: Spring Only
Course Attribute(s):

This is a writing-enhanced course.