COMM 471 - Persuasion Theory

This course is a study of social and psychological variables that influence values, attitudes, beliefs, and behaviors. It is designed to promote students’ understanding of the fundamental principles and theories of persuasive communication, as well as considerations for application and enhancement of students’ competence in the production and consumption of persuasive discourse.

Prerequisite: COMM 263 - Communication and Democracy and COMM 382 - Communication Theory.
Credit(s): 3