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Nov 14, 2024
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BSAD 365 - Consumer Behavior Potential contributions of behavioral science concepts and principles to effective and efficient marketing activities, from the perspective of the consumer, marketer, and public policy maker.
Registration Restriction: Junior or Senior status.
Prerequisites: BSAD 325 - Principles of Marketing . School of Business majors: Approval to enroll in upper-level ACCT or BSAD courses. Non-School of Business majors: GPA 3.0 or higher. Credit(s): 3 When Offered: Spring Only
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