BSAD 365 - Consumer Behavior

Potential contributions of behavioral science concepts and principles to effective and efficient marketing activities, from the perspective of the consumer, marketer, and public policy maker.

Registration Restriction: Junior or Senior status.
Prerequisites: BSAD 325 - Principles of Marketing. School of Business majors: Approval to enroll in upper-level ACCT or BSAD courses. Non-School of Business majors: GPA 3.0 or higher.
Credit(s): 3
When Offered: Spring Only