Nov 14, 2024  
2023-2024 General/Graduate Catalog - Expires August 2029 
    
2023-2024 General/Graduate Catalog - Expires August 2029 [Archived Catalog]

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BSAD 365 - Consumer Behavior


Potential contributions of behavioral science concepts and principles to effective and efficient marketing activities, from the perspective of the consumer, marketer, and public policy maker.

Registration Restriction: Junior or Senior status.
Prerequisites: BSAD 325 - Principles of Marketing . School of Business majors: Approval to enroll in upper-level ACCT or BSAD courses. Non-School of Business majors: GPA 3.0 or higher.
Credit(s): 3
When Offered: Spring Only



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