BSAD 414 - Digital Marketing and Analytics

Students study the key principles, strategies and tactics of Integrated Marketing Communication (IMC) and the ways in which the integrated plan can be used to build brand relationships and achieve overall marketing objectives. The IMC perspective recognizes that various methods of communications, including advertising, sales promotions, public relations, direct, digital and social media marketing are not isolated functions and have a synergistic effect when coordinated. Students analyze and evaluate existing IMC and social media programs and learn how to develop a plan for an existing company.

Registration Restriction: Junior or Senior status.
Prerequisites: BSAD 325 - Principles of Marketing. School of Business majors: Approval to enroll in upper-level ACCT or BSAD courses. Non-School of Business majors: GPA 3.0 or higher.
Credit(s): 3
When Offered: Spring Only