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Apr 27, 2024
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BSAD 625G - Marketing Analysis and Strategy A comprehensive study of services, marketing concepts and issues to enhance the analytical and decision-making skills necessary for addressing marketing problems. Topics to be examined include strategic marketing management, market analysis, segmenting, targeting, positioning, marketing research, marketing mix strategies, and developing a marketing plan.
Prerequisites: BSAD 325 and admission to the graduate accounting program. Credits: 3 hours
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