BSAD 445 - Brand Management and Strategic Marketing

As the capstone marketing experience, this course emphasizes the application and integration of brand management and strategic marketing principles and models with material learned throughout the marketing curriculum. Students analyze competitive marketing situations and develop marketing solutions for businesses in domestic and international settings.

Prerequisites: BSAD 360 or BSAD 365, major in business administration or accounting, and senior status.
Credits: 3 hours
NOTE: This is a writing-enhanced course.