BSAD 360 - Marketing Research

This course develops skills in the collection and use of qualitative and quantitative information to pose and answer marketing questions. Students learn how to specify research goals, establish research design, collect and analyze data, and then report findings in appropriate ways to marketing managers. They also learn how to carry out and interpret the results of various statistical procedures using industry standard statistical software.

Prerequisites: BSAD 325, major in business administration or accounting, and STAT 375 or STAT 376 or STAT 378.
Credits: 3 hours