Apr 16, 2024  
2013-2014 General/Graduate Catalog - Expires August 2019 
    
2013-2014 General/Graduate Catalog - Expires August 2019 [Archived Catalog]

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COMM 471 - Persuasion Theory


This course is a study of social and psychological variables that influence values, attitudes, beliefs, and behaviors. It is designed to promote students’ understanding of the fundamental principles and theories of persuasive communication, as well as considerations for application and enhancement of students’ competence in the production and consumption of persuasive discourse.

Prerequisite:   and  .
Credits: 3
NOTE: This course counts toward the 63-credit Liberal Arts and Sciences (LAS) graduation requirement.
NOTE: The Communication Course Fee applies to this course.



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