BSAD 414 - Integrated Marketing Communication

Advertising, promotions, direct marketing, public relations, and personal selling as components of an organization’s marketing and overall strategies, from the perspectives of the marketer, agency, consumer, and public. Emphasis on research-based objectives, creative and media strategies and executions, and evaluation.

Prerequisites: BSAD 325 and junior or senior status.
Credits: 3 hours
When Offered: (offered fall only)